Purina know that a one-size-fits-all approach to food is not right for every pet. No dog or cat is ever the same, and just as they all have their own distinct personalities, they also have their own dietary needs too. That’s why they’ve created a wide range of products tailored for all different needs of cats and dogs; from kittens to puppies, to those that live indoors, those that are always outdoors, those that are pregnant, and those with allergies and special dietary needs.
Arithmus automated the marketing ROI report
As the organic search agency for Purina (UK&I and EMENA), we’ve successfully consolidated 16 brands into one domain, a huge technical SEO challenge. Our integrated search strategy, which includes content creation aligned to a focused keyword strategy, has increased Purina’s organic share of search by 118%.